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Pricing Strategy Diagnostic
Find your optimal pricing model — value-based, tiered, cost-plus, freemium, or hybrid · ~5 min
Step 1 of 4 — Business & Product Context
Step 2 of 4 — Margins, Costs & Competition
60%
0% (cost-heavy)50%100% (pure margin)
🏷️
Cheaper
Below market rate
⚖️
Parity
Roughly market rate
💎
Premium
Above market rate
🔍
Not sure
Hard to compare
Step 3 of 4 — Customer & Buyer Behaviour
👤
Individual
Self-serve, credit card
🏢
SMB / Manager
Department budget
🏛️
Enterprise / C-suite
Procurement, contracts
🔄
Mixed
Multiple segments
Moderate
Very sensitiveModerateNot sensitive
Step 4 of 4 — Current Challenges & Strategic Goals
📉
Leaving money on the table
Undercharging vs. value
🚪
Losing deals on price
Too expensive for buyers
🔀
Wrong model
Model doesn't fit product
📦
Packaging issues
Hard to upsell/tier
❓
No clear problem
Exploring options
Analyzing your pricing strategy…
Comparing models against your margins, market, and buyer behaviour